Product Management Jeopardy

Discovery, prioritization frameworks, roadmaps, and product metrics in one team quiz. The board is free to copy and plays on a TV with phones as buzzers.

6 categories · 30 clues · Final Jeopardy · everyone buzzes in from their phone

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Every clue on this board

This page is public, so anyone can read the answers — copy the board and swap a few clues before game day.

Discovery

$200
This first stage of design thinking is about understanding users' needs and feelings.
What is empathize?
$400
Eric Ries popularized this term for the simplest product that tests a hypothesis with real users.
What is a minimum viable product?
$600
This framework says customers hire products to make progress on something in their lives.
What is jobs to be done?
$800
Marty Cagan says discovery should tackle four big risks: value, usability, business viability and this.
What is feasibility?
$1,000
The UK Design Council's model of this name moves through discover, define, develop and deliver.
What is the double diamond?

User Research

$200
Watching users try to complete tasks with a product is this kind of testing.
What is usability testing?
$400
Research methods fall into two broad groups: quantitative and this.
What is qualitative?
$600
Having users sort topics into groups that make sense to them, to inform navigation, is this technique.
What is card sorting?
$800
Observing and interviewing users in their own workplace while they do real tasks is this method.
What is contextual inquiry?
$1,000
A classic Nielsen Norman Group finding says testing with this many users uncovers most usability problems.
What is five?

Prioritization Frameworks

$200
This scoring model multiplies reach, impact and confidence, then divides by effort.
What is RICE?
$400
The ICE scoring model rates impact, confidence and this.
What is ease?
$600
This 2x2 grid, named for a U.S. president, sorts tasks by whether they are urgent and important.
What is the Eisenhower matrix?
$800
This model, named for a Japanese professor, sorts features into basic needs, performance attributes and delighters.
What is the Kano model?
$1,000
The Scaled Agile Framework ranks work by dividing cost of delay by job size in this method.
What is weighted shortest job first?

Roadmaps and Releases

$200
A popular roadmap format groups work into Now, Next and this.
What is Later?
$400
In Scrum, this fixed-length iteration usually lasts one to four weeks.
What is a sprint?
$600
Hiding unfinished code behind these lets teams deploy it without releasing it to users.
What are feature flags?
$800
Named for birds once taken into coal mines, this is a release to a small group of users first.
What is a canary release?
$1,000
In Scrum, this ordered list of all the work for the product is owned by the product owner.
What is the product backlog?

Product Metrics

$200
The percentage of customers who stop using a product in a given period is called this.
What is churn?
$400
Asking how likely customers are to recommend you produces this score.
What is Net Promoter Score?
$600
DAU and MAU count daily and monthly numbers of these.
What are active users?
$800
Showing two versions to randomly split groups of users to see which performs better is called this.
What is A/B testing?
$1,000
Dave McClure's pirate metrics, AARRR, begin with acquisition and this.
What is activation?

Product Vocabulary

$200
This short description of a feature from the user's point of view follows the form As a, I want, so that.
What is a user story?
$400
Shortcuts in code that will need fixing later are called this.
What is technical debt?
$600
This single guiding metric, such as nights booked for a home-rental site, captures the core value customers get.
What is the North Star metric?
$800
The point where a product satisfies strong market demand is called this.
What is product-market fit?
$1,000
Amazon's practice of writing the launch press release before building the product is called working this way.
What is backwards?

Final Jeopardy — Prioritization

This prioritization method's name is built from the initials of Must have, Should have, Could have, and Won't have.

What is MoSCoW?

How to run this board

This board covers the core of the product job: discovering problems worth solving, user research methods, prioritization frameworks, roadmaps and releases, the metrics teams watch, and the vocabulary that fills every product review.

It makes a good onboarding exercise for new product managers and a light offsite game for a product, design, and engineering trio. Build teams that mirror that trio so each discipline gets to show what it knows.

For the prioritization clues, a fun house rule is to let the answering team name which framework they actually use and why. Expect some healthy disagreement, and edit the metrics column to reflect what your own product measures.

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